David McPherson is an author, freelance writer, and communications consultant based in Waterloo, Ontario. As President of McPherson Communications, David helps clients get the words right. Ever since buying his first LP (Freeze Frame by the J. Geils Band) and attending his first rock concert in 1989 (The Who), music has become “the elixir of his life.” The author of Massey Hall and The Legendary Horseshoe Tavern: A Complete History, McPherson writes regularly for a variety of publications including: Grammy.com, the Globe and Mail, the Toronto Star, Words & Music and Canadian Cycling. Follow @mcphersoncomm.
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